Sunday, February 28, 2021

Citroën launches phygital showroom in Pune


PUNE: A French car maker, Citroen launches its first showroom in Pune which is well integrated with Citroën India’s ATAWADAC Experience (AnyTime AnyWhere AnyDevice AnyContent) with High Definition 360° 3D Configurator.

La Maison Citroën means The Home of Citroën and it provides a unique, seamless digital journey for customers. Pre-bookings for the new Citroën C5 Aircross SUV begins from 01 st March, 2021, for INR 50,000. The showroom is located at B4S Motors, Ground Floor, Olympia Business House (Achalare),, NH4 Mumbai-Bengaluru Bypass Highway, Pashan-Baner Exit, Pune 411045.

Citroën is ready for India with the launch of La Maison Citroën phygital showroom in Pune. Located in the most strategic location for auto retail in Pune, the showroom is among the first “La Maison Citroën” in India that is ready ahead of the start of pre- booking date i.e. 01 st March 2021. The showroom will also offer customers a comfortable Test Drive experience and full-fledged After-Sales services.

A full digital ecosystem will link seamlessly the digital experience of customers and will enrich the journey at the showroom with ATAWADAC reception Bar, high definition 3D configurator, Citroen Origins touchscreen.

As part of the 360° Comfort strategy for India, Citroën will offer a range of services to build trust with consumers with unmatched comfort, never experienced before. These services will include attractive finance and leasing services through Citroën Finance and Insurance and 30 minute Guaranteed Trade-In facility.

L’Atelier Citroen, the Aftersales workshop, will offer innovative services at your fingerti
ps as • Anytime Anywhere Access • Virtual Remote Diagnostics • 180 Minute RSA Guarantee • Periodic Service & Maintenance with Pickup & Drop • Genuine Spare Parts availability within 24 hours Service on Wheels will enhance customer reach and be available for service or repair jobs at the customer’s doorstep.

Commenting on La Maison Citroën, Roland Bouchara, SVP, Sales and Marketing, Citroën India, says, “We are excited to innovate and launch the La Maison Citroën in India and the Pune phygital showroom is an important milestone as we gear up towards the launch of our first car C5 Aircross SUV. The showroom will have numerous screens, debuting the ATAWADAC experience (AnyTime AnyWhere AnyDevice AnyContent) and a unique High Definition 3D configurator allowing customers to experience the product with a 360° view and personalise their product and services.”

Speaking about dealer network development in India, Joël Verany, VP, Sales and Network, Citroën India said, “Citroën is all about comfort and digital innovation, and through this La Maison Citroen phygital showrooms, we are confident that we will be able to bring a revolution in the way an Indian car consumer looks at his car purchasing journey. At the time of launch of the C5 Aircross SUV, La Maison Citroen will welcome customers in 10 main cities in India.”


  1. One of a best car I have drive in Kuwait with best comfort more I've looks Citroen have good suspension it ur family car dream true I have wok on Citroen in kuwait for 15 years more then 10 model