Thursday, August 6, 2020

Creaticity launches digital furniture mall

PUNE: Creaticity, Pune launches a first of its kind online platform arguably the first organized furniture mall to go completely online. In other words, a physical mall that is also a digital mall, exclusively for furniture, furnishings, home décor and home styling is now available to the people of Pune to begin with.

Everyone is getting used to the NEW NORMAL. This means work cannot stop, shopping cannot stop and making homes more aesthetic and functional can also not stop. To make life easier, to make shopping as ‘near zero contact’ as possible and to make shopping for home furnishing and decoration such as furniture and furnishings even more exciting,

The Digital Launch of India’s 1st PHYGITAL Ecommerce marketplace mall specifically in the Home & Décor category is on 7th Aug 2020. In the backdrop of the launch, an insightful webinar on HOMEBOUND, a new normal of living had four thought leaders and industry captains share their rich insights around adaptability and innovation in the present context.

The Guests of honour and dignitaries for the evening were Aparna Piramal Raje - Columnist & Author, Dr.Ganesh Natarajan, Chairman – 5F World & Pune City Connect, Govind Shrikhande - Mentor & Ex- MD Shoppers Stop and Pratap Jadhav, Immediate Past President - Institute of Indian Interior Designers.In addition ,several brand partners of Creaticity ,designers and stakeholders of the industry also graced the occasion.

Creaticity which has been dedicated to all things HOME at their uniquely designed Pune mall for over a decade now is making its digital commerce foray. The ecommerce Launch was convened by Mahesh M. CEO- Creaticity. 

Speaking during the Launch, Mahesh. M said, “customers can now combine the best of physical benefits such as the touch/feel experience of products and seeking expert advice from the salespeople along with digital benefits of comfort, convenience, ease of buying and payments to name a few.”

He added that Creaticity is leveraging the largeness of physical touch and feel with the introduction of the ecommerce facility and taking the first mover’s advantage by launching this ecommerce platform which will host 4000 products, 20 product categories and 40 brands to begin with, The brands/sellers on this portal are a combination of many brands housed inside Creaticity and several reputed national and regional brands  in the  furniture and home  décor space.

Mahesh. M added that “This E-Commerce portal which is the 1st of its kind in India by a physical mall in the Home & Décor category is the need of the hour and there are several distinctive features namely (1) customers can visually have a physical walk through in our Mall and individual stores, (2) They will have options of zooming into a particular product for checking out the finer details for visualization purposes. (3) live chat and video calls by appointment add depth to knowledge sharing and personal touch. The entire process of visiting the stores virtually, to evaluating products, finalizing the order and safe packaged delivery of the products will be taken care of in alliance with the sellers.


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