7/7/2020
PUNE: Piaggio
Vehicles Pvt Ltd (PVPL), a 100 % subsidiary of the Italian Piaggio Group,
European leader of the sector and India’s leading manufacturer of small
commercial vehicles today introduced a new e-commerce platform www.apeautomall.com for
its commercial vehicles, a first of its kind in the commercial vehicle industry
in India.
Piaggio had already launched the e-commerce website for its
two-wheeler range of products on 10th June, 2020. Now a new E-commerce platform
is being launched for its commercial vehicle brand Ape’, keeping in mind the
requirement of commercial vehicle customers. This new e-commerce platform
integrates all Piaggio commercial vehicle dealerships across India for local
connect and a standardized delivery experience.
In this first of its kind e-commerce platform, the customer
can easily navigate through various sections of the website. Once the customer
selects his city, the models applicable in that market would be displayed for
him to conveniently choose from. Customers can also access product features
& technical information on this platform.
Customers can get the Ex Showroom and On Road Price for their
city, calculate their EMI, apply for a loan from their preferred financier
& book online by paying Rs. 1000/- only. Booking amount payments can be
done securely through various options like Pay wallets, Net-banking, Credit
card or Debit card as per the customer choice. Piaggio has provided various
finance options to the customer who can apply for the required amount of loan
on the platform itself. Post documentation and final payment the selected
vehicle will be delivered to the customer’s door step by trained dealership
staff with all safety measures followed.
Talking about this launch, Diego Graffi, Chairman & MD of
Piaggio Vehicles Pvt. Ltd. said, “As a leader brand in the 3Wh cargo category
and a leading small commercial vehicle brand, Piaggio believes in providing the
best services and solutions to our customers in line with changing buying
behaviours. The launch of this unique platform in the commercial vehicle space
will enable our customers to book their selected model from the comfort of their
homes without visiting the showroom. We feel that this one of its kind offering
in the Indian CV space will benefit our customers in many ways. We are
constantly innovating with our products and processes to address the needs of
changing times, and we have planned many more initiatives in the near future
for our customers.”
A nationwide reopening of dealerships has already started with
all care taken of sanitization and following of regulations. Currently, a
majority of PVPL dealerships are functional ensuring customers have access to
the free service and warranty extensions the company began offering at the
start of the COVID-19 crisis.
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