22/3/2020
PUNE: Gearing
up for the auspicious occasion of Gudi Padwa, Kalyan Jewellers has announced
the launch of the Sankalp collection – a line of Maharashtrian heritage
inspired jewellery. This pure gold jewellery line, revisits the classics and
encapsulates the quintessential Maharashtrian jewellery traditions.
From the Kolhapuri Saaj to the Thushi Necklace, from the Bakuli
haar to the various styles of thodas and naths, each of the pieces in this
collection, connect the legacy of the region with the nostalgia for these
iconic designs.
Sankalp collection pays homage to the timeless pieces of
Maharashtrian jewellery, known for their indigenous kaarigari and designs. To
make this New Year shine even brighter, customers shopping at Kalyan Jewellers
can avail up to 30% off on VA (value additions) of gold jewellery. Additionally,
customers purchasing jewellery can avail of a flat 25% discount on the purchase
of diamond and polki jewellery* and flat 20% off on uncut and precious stone jewellery*.
Speaking on this occasion, T S Kalyanaraman, Chairman & MD,
Kalyan Jewellers said, “Gudi Padwa symbolises new beginnings and harbours
prosperity upon its arrival. It is one of the most auspicious Muhurats for
buying gold, according to the Maharashtrian calendar. Gold jewellery, symbolic
of prosperity, is often a fundamental part of our New Year rituals. Keeping in
mind the needs of our customers during this important day, we have launched the
new Sankalp collection, a range of traditional gold jewellery, which makes for
a perfect buy this season.”
This Padwa, Kalyan has also made available a Rate Protection
Offer for customers, which enables them to lock-in the price of gold and
protect it from future price hikes and fluctuations. Customers can book
jewellery at the current market price of gold by paying a 10% advance of the
total intended purchase amount. Apart from this, Kalyan’s attractive old gold
exchange policy will make it exciting for customers looking to make their Gudi
Padwa purchases.
Sankalp Collection will be showcased in a new brand campaign
featuring Kalyan Jewellers regional brand ambassador and Maharashtrian actor
Pooja Sawant. The collection is priced from Rs 35,000 onwards and is available
in Kalyan showrooms across Maharashtra.
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