Truefitt and Hill opens its door in JW Marriott

14/2/2020

PUNE: Having groomed the Monarchs of Great Britain for 214 years through nine consecutive reigns, Truefitt & Hill (T&H) continues the legacy by bringing their sophistication to the cultural capital and very well known as ‘oxford of the east’, city Pune.

Brought to India by the Lloyds Luxuries Ltd., which has acquired the Master Franchise License for not just India but also Nepal, Bangladesh, Sri Lanka, Bhutan, Myanmar and Vietnam, the venture looks promising.

Truefitt and Hill (T&H) has been globally renowned and indeed one of the pioneer brands offering premium grooming services for men. They have successfully carved a unique niche for themselves across the globe with their consistent and ultra-luxury services. T&H are happy to announce that they are expanding their horizon in India with its new branch in JW Marriott, Pune - home to some of the most elite families in the city. Actor Ashmit Patel was the Guest of Honour at the launch.

In modern times, grooming has evolved into one of the most essential and personal practices. Grooming is no longer just about getting oneself beautified but also investing in some rejuvenating time. T&H's phenomenal growth graph in India truly reflects its popularity and quality services.

Keeping the tradition forward, the ambiance of JW Marriott outlet is royal, and of the highest standards. The classy interiors, done up with mahogany wood and chic blue wallpaper, provides a relaxing environment to the brand’s discerning patrons.  The salon is spread in an area of around 1000 sqft (5 barber chairs, 1 manicure pedicure chair). It offers services for men only, which includes Royal or Classic Shave, Haircuts, Manicure, Pedicure, Head massage, hand and foot massage, facial, hair grooming, hair coloring and many more.

On speaking at the launch of their 24th store, Krishna Gupta, Founder and MD of Lloyds Luxuries shares, “As we are evolving rapidly in this grooming and wellness sector the surge in beauty blogs and social media influencers has inculcated the importance of Grooming as a daily necessity, and we at Truefitt & Hill provide men with the most luxurious atmosphere and highly skilled barbers and staff to turn this grooming exercise into a luxurious experience. We are the only brand in this segment and have created a strong brand image which is synonymous with quality, trust and high grooming standards. We currently have 23 open and operating stores across 9+ cities in India and 1 in Dhaka, Bangladesh. Truefitt and Hill also brings to India some of the finest men's grooming products, which are all made in England and spreads over 150 products. We currently sell about 20,000 units through our stores and website annually and see that growing at over 25% YoY. 

"As we are moving ahead along with the time, men do not consider investing in beauty and grooming as a taboo any longer. Men are becoming more aware of self-grooming, body image and hygiene. The aspirations and requirements of today’s young Indian men are rapidly evolving. With a surge in disposable income, men are becoming more discerning and indulgent. In an evolving trend in India, men are beginning to look at innovative grooming services carved specifically for them. What's better than Truefitt & Hill, who's committed to serve the modern men with unparalleled level of luxury service in the world! Also, we decided to begin our journey with Truefitt and Hill from Pune as it is one of the fastest growing metropolitan cities where we have seen emerging customers who understand the importance of grooming and wellness in their life,” highlights Siddharth Shah, Franchise owner for the T&H Marriott Pune.