27/1/2020
PUNE: Marking
its entry into the premium hatchback segment, Tata Motors launched – the
Altroz. The Altroz will be available in five trim levels across all Tata Motors
authorized dealerships at an introductory price starting from Rs. 5.29 lakhs for
the petrol version and Rs. 6.99 lakhs for the diesel version.
The Altroz is the first vehicle developed on the new Alfa architecture
and the second vehicle showing the Impact 2.0 design language. With its
striking design, bouquet of industry-first features and the most recent
achievement of Global NCAP 5-star rating, it has set the Gold Standard in safety,
design, driving dynamics, technology and customer delight. All set to entice
customers, Altroz will come with 6 different factory-fitted customizable
options.
According
to Rajendra Petkar, Chief Technology Officer, Tata Motors,“We
are delighted to announce the launch of our premium hatchback – The Altroz. The
Altroz is already a product that we are proud of as it is the second Tata as
well as Indian car, to have received a 5-star Global NCAP rating. It is a
landmark product and is a true representative of the Gold Standard in Safety,
Design, Technology, Driving Dynamics and Customer Delight. We are confident
that this product will not only deliver the best driving experience to our
customers, but also set new benchmarks as we set foot into the premium
hatchback segment.”
Gold
Standard of Safety
The Altroz sets the Gold Standard in safety with its 5 Star
Global NCAP rating. The car comes with best-in-class safety features such as
Advanced ALFA Architecture, ABS, EBD & CSC as standard and Dual Airbags.
This comprehensive safety system along with the energy absorbing ALFA
architecture ensures that the occupants of the Tata Altroz are recipients of
world-class safety.
Gold
Standard of Design
Based on the Impact 2.0 design philosophy, the Altroz’s
futuristic design consists of modern, intelligent and tastefully crafted
interiors. The 90 degree opening doors ensure that there is enough space for
passengers to get in and out of the vehicle. The laser cut alloy wheels and
premium black piano finish on the interiors result in an unmatched road
presence and help the customer arrive in style.
Gold
Standard of Technology
Equipped with a 17.78 cm touchscreen Harman infotainment and
class leading acoustics, the Altroz also comes with Voice command recognition,
Apple Car Play, Android Auto and the Turn-by-Turn feature, ensuring a seamless
experience.
Gold
Standard of Driving Dynamics
With its powerful petrol and diesel engines along with a
fine-tuned suspension, the Altroz truly gives the customer a dynamic driving
experience. The Cruise Control feature along with multidrive modes ensure
comfortable driving in the city and on the highway.
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