PUNE : Mercedes-Benz
India said it remained the market leader in the domestic luxury car segment for
the fifth straight year in 2019. In the December quarter, the Pune-based
company clocked sales growth of 3.3 per cent, selling 3,781 unit.
Rival BMW saw its volumes dip 13.8 per cent to 9,641 units in
2019 from 11,105 units in 2018. Mercedes-Benz India said it remained the market
leader in the domestic luxury car segment for the fifth straight year in 2019,
selling 13,786 units. However, this was 12.7 per cent lower from 2018, when it
had sold 15,538 units, it said in a statement.
The company also sounded bullish about 2020 and said it will
continue with its product offensive, which will begin with the launch of an
all-new GLE on January 28. The company said it could maintain its pole position
on the back of a record 54 per cent growth in its performance vehicles segment
led by the CLA, GLA and GLS models, whose new generation variants will be
available from Q2 of 2020.
Mercedes will also be the first luxury car maker to completely
transition into BS-VI portfolio with petrol and diesel models shortly. "Amidst
strong macroeconomic headwinds, our volumes in Q4 also grew by 15.41 percent from
Q3 2019, taking the overall volume to 13,786 units in 2019, down 12.7 percent
from 2018," the company said.
Against this, rival BMW saw its volumes dip 13.8 per cent to
9,641 units in 2019 from 11,105 units in 2018. The German carmaker despatched 9,000
BMWs and 641 Minis in the year. Besides, its two-wheeler brand BMW Motorrad
sold 2,403 motorcycles last year.
The third German player Audi is yet to disclose its sales numbers.
Mercedes-Benz India Managing Director and Chief Executive Martin Schwenk said, "We are satisfied with our performance in 2019 despite facing strong macroeconomic headwinds, specifically in the first three quarters. We were able to positively influence customer sentiment with our solutions and achieved the new best ever Q4."
The third German player Audi is yet to disclose its sales numbers.
Mercedes-Benz India Managing Director and Chief Executive Martin Schwenk said, "We are satisfied with our performance in 2019 despite facing strong macroeconomic headwinds, specifically in the first three quarters. We were able to positively influence customer sentiment with our solutions and achieved the new best ever Q4."
The year 2020 is going to be another important year for the
firm and it continues to be optimistic about mid- to long-term prospects, he
added. The company had an overwhelming response to its entire BS-IV portfolio
and it is now ready with the all-new BS-VI range, ahead of the deadline, he
said.
This year the market will witness a strong product offensive
from Mercedes-Benz, beginning with the new GLE, followed by some of the most
significant product introductions from its global portfolio, including those
without any predecessors, Schwenk said.
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