Monday, 25 November 2019

Good response to ‘The Call of the Blue’ event in Pune


25/11/2019 

PUNE: Yamaha conducted the 6th on-ground motorcycling event ‘The Call of the Blue’ at RMD Sinhgad School of Engineering, Warje, Pune. The event had witnessed electrifying hours of motorcycling excitement as 245 riders from Blue Streaks joined to experience Yamaha’s racing excitement.

The riders had started from various Yamaha showrooms in Pune at the break of dawn and reached RMD Sinhgad School of Engineering over the breakfast ride. The on-ground event was precisely manoeuvred in order to have exclusive recourse for motorcycling enthusiasts. Gymkhana riding, engaging competitions along with Yamaha apparels and accessories offered on sale were arranged at the venue.

Yamaha launched the season 2 of its brand campaign The Call of the Blue on August 1, 2019 in India that was followed by the 1st on-ground activity at Mahabalipuram in August, 2nd in Bengaluru during September, 3rd in Kolkata, 4th in Hyderabad, 5th in Kochi and 6th in Pune this month.
As the brand is keen to build the momentum of excitement in India similar to the racing excitement found globally, such day long activities with breakfast touring, on-ground motorcycling competitions are likely to take the shape of an unrestricted motorcycling euphoria through an action-packed day. 

The company will plan more of such events in future. https://www.yamaha-motor-india.com/thecalloftheblue-campaign.html can be visited for more information.

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