14/10/2019
PUNE
(MUMBAI): Mahindra Truck and Bus (MTB), a part of
the USD 20.7 billion Mahindra Group today announced that its BLAZO range of
trucks has become the market leader in terms of mileage within the trucking
industry. The BLAZO range of trucks has achieved this distinction in just 3
years of its launch and is currently selling at a premium in comparison to
other market players.
MTB is now consolidating its position with the
launch of its BSVI range of products which is well on track. It is also working
on simplifying BSVI for its customers, an integral part being 80% parts
remaining unchanged from the BSIV variant.
The company has also launched the BLAZO X 49 Rigid
MAV truck in 16-wheeler category, with BLAZO’s inherent advantages of higher
mileage and payload. In the recently launched ICV (Intermediate Commercial
Vehicle) segment, MTBD’s FURIO has seen unprecedented success by emerging as
the 4th player in the 12 tonne and 14 tonne segments. The company has
recently launched 3 more variants to its portfolio and in keeping with its
product enhancement plan, will launch 18 more variants in the ICV segment from
5 to 18 tonne. All of these would be BSVI compliant.
Speaking on the developments, Rajan Wadhera,
President, Automotive Sector, Mahindra & Mahindra Ltd., said “With
the HCV segment going through tough times, we felt the need to constantly
innovate to stay ahead of the curve. This has resulted in the BLAZO meeting
with unparalleled success with regard to mileage which is a win win for its
owners. We are on track to being BSVI complaint with a wider range of
truck and buses, simplified new technology and the unique customer value
proposition of guaranteed higher mileage.”
Vinod Sahay, CEO, Mahindra Truck and Bus Division,
Mahindra & Mahindra Ltd. mentioned, “Continuing with our disruptive
customer value proposition of mileage guarantee, the new BLAZO X 49 Rigid MAV
truck in 16-wheeler category ensures that customers save more and earn higher
due to higher mileage and payload. Our newly launched ICV range, FURIO has been
acknowledged by the customers and with the launch of 18 new variants in the
coming months, we hope to be a full range player in this segment. We are
excited to commercially launch our CRUZIO range of long platform overhang (LPO)
buses in the employee & school segments.”
The company has emerged as the number 3 player
in haulage segment (Multi Axle Vehicle & + Tractor Trailer), in H1 FY20 across
major markets such as Mumbai, Delhi, Gujarat, Rajasthan, West Bengal, Himachal
Pradesh and Jammu & Kashmir and North East region.
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