
PUNE: Volvo
Car India flagged off an all women drive under the global ‘Equal Vehicles for
All’ (E.V.A.) initiave to promote gender equality. The rally was flagged off
from Volvo showroom Baner and the route included Baner, Pimple Nilakh , Hinjewadi
Bridge and back.
The data of over 4 decades and 40,000 investigations
involving car crashes has now been provided to the world free. The E.V.A.
initiative centres around safety for all and not just safety developed by
testing the traditional ‘Male Crash Test Dummies’. Women have a different
anatomy and hence different effects in crashes. Our cars are tested with Female
Crash Test Dummies as well delivering safety for all.
The seats are ergonomically designed with WHIPS to reduce the
whiplash risk for male and females by half. The Side Impact Protection System
(SIPS) relies on an intelligent structure to boost overall safety. In fact,
SIPS, together with the side-impact airbag, reduces severe chest injuries by
more than 50% for all passengers.
The gender equality does not stop just at product development,
it is an integral part of our corporate mission and culture. Volvo Cars is
aiming at one-third of all leadership positions by 2025 to be females and has a
healthy 23% women workforce.
Sudeep Narayan, Corporate Communications Director - Volvo Car
India said “ We are very proud of our campaign to generate awareness about
gender equality. It is something very close to our brand and the corporate
mission to have at least one-third women in all leading positions globally by
2025. We have a healthy 23% ratio of women globally and in India. Our global
E.V.A initiative involves creating a Female Crash Test Dummy, ther by
delivering safety for all.”
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