Pooja Sawant to represent Kalyan Jeweller

4/6/2019

PUNE: Kalyan Jewellers has announced the appointment of film actor Pooja Sawant as its regional ambassador and influencer for the state of Maharashtra. The actor will be the face of Kalyan Jewellers’ hyper-localised campaigns and promotions in the state.

Sanjay Raghuraman, Chief Operating Officer, Kalyan Jewellers said, “We are happy to have Pooja Sawant as our regional ambassador and influencer for Maharashtra – she has set her own path with sheer hard work, akin to Kalyan’s growth trajectory. We have aggressive plans for Maharashtra, and it is one of our key markets. We will also be expanding our offers especially the hype-local wedding jewellery brand Muhurat.  Pooja, who has emerged as a style icon, is just the right person to help connect with the millennial audiences and create continued resonance for the brand.”

Pooja Sawant will also be a part of Kalyan Jewellers’ customer engagement initiatives across its showrooms in Maharashtra. The Marathi actror will predominantly feature in the company’s hyper local communication campaigns aimed at the tech-savvy, digitally active millennial audience.

Pooja Sawant said “Kalyan Jewellers is an iconic brand and I am thrilled at this opportunity to be part of the Kalyan family. I have always admired the stunning jewellery collection at Kalyan Jewellers, and their unique campaigns is what drew me towards the brand in the first place. Now, I am looking forward this my association, and the hyper-local campaigns that I will be a part of.”

Pooja Sawant will feature in Kalyan’s campaigns starting with the new season. Bollywood celebrities Amitabh Bachchan, Jaya Bachchan, Katrina Kaif and Shweta Bachchan Nanda who are the face to the brand globally will continue to be part of Kalyan’s larger communication, while the Southern regional ambassadors Prabhu (Tamil Nadu), Nagarjuna (Andhra Pradesh & Telangana), Shivraj Kumar (Karnataka) and Manju Warrier (Kerala), will continue to be seen in state specific campaigns.

The jewellery brand has consistently expanded its footprint across India by launching new showrooms in states like Bihar, Jharkhand, West Bengal, Assam and Chhattisgarh in the financial year 2018-19. It has also established a strong presence in West Asia in UAE, Kuwait, Qatar and Oman. As on today, the company has a distribution network of 137 large format showrooms as well as a network of 650 My Kalyan customer service outlets.