PUNE: Kalyan
Jewellers has announced the appointment of film actor Pooja Sawant as its
regional ambassador and influencer for the state of Maharashtra. The actor will
be the face of Kalyan Jewellers’ hyper-localised campaigns and promotions in
the state.
Sanjay Raghuraman, Chief Operating Officer, Kalyan Jewellers said,
“We are happy to have Pooja Sawant as our regional ambassador and influencer
for Maharashtra – she has set her own path with sheer hard work, akin to
Kalyan’s growth trajectory. We have aggressive plans for Maharashtra, and it is
one of our key markets. We will also be expanding our offers especially the
hype-local wedding jewellery brand Muhurat. Pooja, who has emerged
as a style icon, is just the right person to help connect with the millennial
audiences and create continued resonance for the brand.”
Pooja Sawant will also be a part of Kalyan Jewellers’
customer engagement initiatives across its showrooms in Maharashtra. The
Marathi actror will predominantly feature in the company’s hyper local
communication campaigns aimed at the tech-savvy, digitally active millennial audience.
Pooja Sawant said “Kalyan Jewellers is an iconic brand
and I am thrilled at this opportunity to be part of the Kalyan family. I have
always admired the stunning jewellery collection at Kalyan Jewellers, and their
unique campaigns is what drew me towards the brand in the first place. Now, I
am looking forward this my association, and the hyper-local campaigns that I
will be a part of.”
Pooja Sawant will feature in Kalyan’s campaigns starting with
the new season. Bollywood celebrities Amitabh Bachchan, Jaya Bachchan, Katrina Kaif and
Shweta Bachchan Nanda who are the face to the brand globally will continue to
be part of Kalyan’s larger communication, while the Southern regional
ambassadors Prabhu (Tamil Nadu), Nagarjuna (Andhra Pradesh & Telangana),
Shivraj Kumar (Karnataka) and Manju Warrier (Kerala), will continue to be seen
in state specific campaigns.
The jewellery brand has consistently expanded its footprint
across India by launching new showrooms in states like Bihar, Jharkhand, West
Bengal, Assam and Chhattisgarh in the financial year 2018-19. It has also
established a strong presence in West Asia in UAE, Kuwait, Qatar and Oman. As
on today, the company has a distribution network of 137 large format showrooms
as well as a network of 650 My Kalyan customer service outlets.
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