25/4/2019
PUNE: Kia Motors,
world’s 8th largest automakeris all set to launch the much-awaited mid-SUV in 2019 with an aim to be amongst the top 5 automakers in India within three
years. With a target of launching a new car every six months after the launch
of the first product in India, Kia is planning to expand its portfolio to at
least 5 vehicles by 2021.
Kia Motors made its debut in India at the Auto Expo 2018 and
showcased its 16 top global line-up along with SP Concept, the most liked car
at the Auto expo. The upcoming car is being manufactured in the company’s
Anantapur plant will roll out in the second half of 2019 and will be equipped
with world-class quality, finest design and state-of-art technology. Drawing
inspiration from India and the ‘powerful’ face of India’s very own ‘Royal
Bengal Tiger’, the car carries Kia’s famous and the most distinctive feature-
‘Tiger Nose Grille’, designed by Chief Design Officer, Mr. Peter Schreyer. The
car truly fits into the ‘Make in India’ segment and combines everything Indian
customers desire in a car promising state-of-the-art technology with a sporty,
stylish design which is a Kia signature.
On January 29, 2019, Kia Motors India marked the start of
trial production of the upcoming mid-SUV in the presence of the Honorable Chief
Minister of Andhra Pradesh N. Chandrababu Naidu. The ceremony was also attended
by Han-Woo Park, President & CEO of Kia Motors Corporation, and Kookhyun Shim,
MD and CEO of Kia Motors India. During the ceremony, Kia also showcased the
camouflaged production version of its first car for India a mid-SUV which was
test driven by N. Chandrababu Naidu along with Kia Motors leadership adding to
the excitement of Kia arrival to India and reiterating the brand’s philosophy
of “Power to Surprise.”
The
mid-SUV’s production home will be the enormous 536-acre Anantapur plant which
has an annual installed capacity of producing over 300,000 vehicles and will
create over 3,000 direct and 7,000 indirect jobs in the region.A US$2bn
investment by Kia and its vendor partners ensures the availability of
world-standard technologies and the development of high-quality local
manufacturing skills. An integrated automotive production facility, the new
Anantapur plant employs the latest production technologies, with more than 300
robots automating the press, body and paint shops. The plant is also capable of
producing hybrid and electric vehicles.
Kia takes immense pride in the fact
that the plant has the most advanced global technology such as Robotics &
Artificial Intelligence and is remarkably environment friendly with
capabilities like 100% water recycling within the plant. In addition to this,
the plant houses a five-acre training facility that offers a Basic Technical
Course (BTC) in automobiles for skill development to provide all the skills
necessary for an entry-level job on the factory floor, in the plant. The entry
in Indian market will play a crucial role complementing company’s other plants
in Korea, Slovakia, China, USA and Mexico.
Entering the Indian market, Kia plans to expand its portfolio
by launching a new car in every six months, lining at least 5 vehicles by 2021.
Staying true to the company's global commitment of ‘The Power to Surprise’,Kia
plans to provide experiences that go beyond expectations. Kia Motors India
recently concluded its second phase of roadshows, covering26 cities over a span
of two months covering 15,000 kms. Through this activity Kia Motors India
reached out to over 10,000 potential customers and buyers across the country.
Globally, Kia Motors Corporation has more than doubled its
sales since 2008, reporting sale of 2.8 million cars last year Aligning with
the global vision of Kia Motors Corporation to launch 16 electric vehicles by
2025 and make the planet greener and cleaner for the generations to come, Kia Motors
India is committed and confident of producing hybrid and electric vehicles at
Anantapur plant. Recently the company signed a Memorandum of Understanding
(MoU) with the state of Andhra Pradesh to collaborate on the ‘Partnership
for Future Eco Mobility’ by giving 3 Nirocars – Hybrid, Plug-in Hybrid and EV –
to Andhra Pradesh government.
0 comments:
Post a Comment