Thursday, 28 March 2019

J&K govt seek help from local travel cos for tourism

27/3/2019

PUNE: The Jammu and Kashmir (J&K) government is reaching out to travel agencies operating in Maharashtra, Gujrat, West Bengal, Karnataka and other states to boost tourism in the Himalayan state.

The J&K government officials said that the tourism business has been impacted after the terror attack in February. Nisar A Wani, the J&K tourism director, who held a meeting with 40 private travel agencies in Mumbai earlier this week, said, "We are approaching these agencies to clear misunderstandings about tourism in J&K. This initiative will help us build confidence among tour operators."

"There is no security issue in and around Kargil. We are now travelling to different states and holding meetings with tourist companies there," said the president of All Kargil Trade and Travel Association (AKTTA), Ashraf Wani, who was in Pune this week.

According to the J&K tourism department, 42,000 tourists visited Kargil in 2016, about 67,000 in 2017 and 1.07 lakh in 2018. "Tourism alone raises about Rs16 crore in Kargil. Many tourists have not explored Kargil enough. There are many valleys and historical places in the area. However, the town has turned into an 'one-night-stay' destination for many tourists. We want to change this perception and boost tourism," said Zaheer Bagh, the general secretary of AKTTA.

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