13/2/2019
PUNE (MUMBAI):
Land
Rover, India has launched its latest digital and social media campaign,
‘Never Stop Discovering’ to create conversations around India’s wildlife and
thus recognizing the stupendous work being done to protect our diverse wildlife
by some of the most passionate and knowledgeable minds in India.
This follows the very successful ‘Discovery With A Purpose’
journey, undertaken in February 2018 in Land Rover Discovery vehicles that
covered 1200 km across various forests and terrains of Assam and Arunachal
Pradesh, to create awareness and conversations around India’s endangered
wildlife.
Rohit Suri, President and MD, Jaguar Land Rover India Ltd (JLRIL),
said, “Our Discovery family, with class leading versatility and capability, is
a great enabler for the curious minds, for those who want to get out there and
explore more, and share these explorations and new experiences with their
family and friends. Through the 'Never Stop Discovering' campaign, we want to
reach out and connect with all such people and inspire them with purposeful
stories.”
The ‘Never Stop Discovering’ campaign focuses on stimulating
stories of journeys in Land Rover Discovery Sport to Nagarhole National Park to
showcase initiatives in the field of eco-tourism, which is providing impetus to
wildlife conservation in India. The films feature big cat specialist, wildlife
photographer and cinematographer Shaaz Jung for the Indian Leopard and the very
elusive Black Panther, Aly Rashid for the Sloth Bear in Satpura National Park
and Harshawardhan and Poonam Dhanwatey for the Bengal Tiger in and around the
Tadoba Andhari Tiger Reserve.
Speaking on the release of the first film, Shaaz Jung,
said: “Life is a safari and utilising eco-tourism as an integral tool for
conservation has always been my priority. We created The Bison and BCRTI
(Buffer Conflict Resolution Trust of India) to address the conflicts in our
buffer regions whilst also providing vocational training and creating
awareness. Helping people understand the importance of our flora and fauna is
the key to saving our country and retaining India’s culture and it’s great that
Land Rover is bringing this to the fore through ‘Never Stop Discovering’
The first story under the campaign may be viewed at https://bit.ly/2GlUlSG with others to follow in March and April 2019.
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