Thursday, October 11, 2018

Mahindra launches Pick-up with 1,700 kg Payload


PUNE: Mahindra & Mahindra Ltd., the leader in the Indian pick-up segment for over 20 years, today launched its new Maha Strong, Maha Bolero Pik-up, an upgrade of its popular Bolero Pik-up range of commercial vehicles.

Keeping in mind the inherent need for greater earnings, the Maha Bolero Pik-up boasts of a class leading payload capacity of 1,700 kg. The new range of Maha Bolero Pik-up will also have an all new interior and better seating comfort with a wider co-driver seat.

True to its name “MAHA”, the New Bolero Pik-up comes with an extra-long cargo deck with a length of 9 ft (2765mm) – the highest in its category, which complements the highest payload carrying capacity of 1,700 kg. The Maha Bolero Pik-up comes with a double bearing axle, stronger 9-leaf suspension and wider 15 inch,12 PR tyres to support the increased load carrying capacity.

To provide higher safety to consumers it comes with Twin Tandem Booster LSPV brakes and a stronger body and chassis. All these make it suitable for carrying heavy loads across the nation with a national permit. The Maha Strong, Maha Bolero Pik-up range consists of different body styles, cargo box lengths and varying payload capacities of 1,300 kg, 1,500 kg & 1,700 kg, suitable for various customer segments and their needs.

The Maha strong, Maha Bolero Pik-up flat-bed has been launched at a very special introductory price for the festive season, starting at Rs. 6.66 lacs (ex-showroom, Pune).

Speaking on the all new proposition of the Maha Bolero Pik-up range, Veejay Nakra, Chief – Sales and Marketing, Automotive Division, Mahindra & Mahindra Ltd said, "As a market leader for over 20 years, it has always been our endeavour to raise the bar in the pickup segment and provide the best customer value. The Maha Strong, Maha Bolero Pik-up provides unprecedented earning potential with its category best 1,700 kg payload and 9 ft (2765 mm) length cargo box. This Maha Bolero Pik-up will further enhance the core values of Mahindra’s tough and rugged DNA, enabling higher earning potential with lower maintenance costs, and take the brand to the next level”.

With a 62% market share (YTD September 2018) in the pick-up segment, Mahindra has forged a deep relationship with its customers founded on trust. This has been earned on the strength of the quality of its products, their robustness, earnings potential, low maintenance cost and above all the reliability of brand Mahindra, with the highest resale value in the category. Today, Mahindra has the widest portfolio in Pick-ups to cater to the various needs of cargo transportation and the flagship range of Bolero-Pik-Ups have more than 10 lakh happy customers.


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