Friday, 24 August 2018

Tyzer outlets to reach 100 mark soon: Marathe

Kunal Marathe, Director

24/8/2018

PUNE: Tyzer, the first apparel brand for men that came with one year full replacement guarantee against any manufacturing defect is creating waves. In the first year of operations itself over 50 stores of Tyzer have come up in 17 districts of Maharashtra, this number will soon be taken to 100 announced Kunal Marathe, Director and CEO of S. P. Lifestyle Brands Private Limited the holding company of Tyzer.

He was talking during the Press Conference held in the city recently, which was organized on the first anniversary of Tyzer. Speaking on the occasion Kunal Marathe said, “While expanding the chain of Tyzer further, our focus will be more on rest of Maharashtra other than Mumbai. These 50 new outlets that we are planning to set up in next 2 years time will come up in regions like Marathwada, Vidarbha and North Maharashtra.”

“We have generally noticed that usability and comfort do not go hand in hand. The clothes that are comfortable are not very easy to use and maintain at the same time the ones that are easy to use may not be very comfortable. We have made a successful attempt to strike a right balance of comfort and durability with a perfect blend of fabric for Tyzer products and that too at right price and top quality due to which Tyzer received warm welcome in the highly competitive apparel market for men,” he added.

Tyzer was introduced with a revolutionary 1 year guarantee on its products. Here, free and full replacement of any Tyzer product is given against any manufacturing defect within a year from the date of purchase. In the very first year of operation, only 0.5 percent clothes were returned for the reason mentioned above. It must be noted that in case of manufacturing defect found within a year of purchase, you can return it at any Tyzer outlet, there is no compulsion of it getting replaced from the same outlet where it was purchased.

Currently, Tyzer offers a wide range of Shirts, Trousers, T-Shirts and Jeans. Very soon a nice range of occasion wear shall be introduced. Tyzer has manufacturing facility at Baramati. At present its manufacturing capacity is 35000 shirts and 8000 trousers per month. This production capacity shall soon be increased considering the upcoming expansion of stores. For the capacity expansion of production facility company would be investing about 7-8 Cr.

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