Sunday, August 5, 2018

Mobiistar launches smartphones in Maharashtra

(L-R) Ajitabh Jerath, VP, Mobiistar and Carl Ngo, CEO of Mobiistar


PUNE: International smart phone brand Mobiistar announced its entry into Maharashtra’s offline market bringing a range of 5 selfie centric smartphones. With its brand promise to ‘Enjoy More’ by bringing uncompromised user experience and taking a step further in  offering a great selfie experience at affordable price points, Mobiistar’s new range includes -C1 Lite, C1, C2, E1 Selfie and the X1 Dual.

To bolster its operation in Maharashtra, Mobiistar is going to partner with 52 distributors and 4000 retailers in Maharashtra for its seamless entry to the offline market. The company will also hire over 325 employees and has established 106 service centres across Maharashtra to live up to its promise of best in class customer experience. All the devices will be available at stores across the country, from 3 rd August.

Pune is the first city in Western India that Mobiistar will build its stronghold before venturing further. Smartphone penetration is extremely high in Western India, with about 28% in value which is why this market is so important for Mobiistar. Its new range is available at extremely attractive prices. The C1 Lite will be available at Rs. 4,340, C1 at Rs. 5,400, C2 at Rs. 6,300, E1 Selfie at Rs. 8,400 and the X1 Dual at Rs. 10,500 thus giving consumers smartphones at every price option between the 5k and 11k segment.

Talking about the launch, Carl Ngo Co-founder and CEO of Mobiistar, India and Global, said, “While we entered the country in May, we wanted to highlight our strong commitment towards the country by establishing ourselves more deeply into its ecosystem. Maharashtra is and extremely important market for us since smartphone penetration is extremely high in this market.

He added “Our phones cater to the selfie driven Indian who is also cost conscious thus Mobiistar provides a meaningful user experience with affordability. We want to give our consumers a chance to shine and Enjoy More through our new range and provide them with excellent service quality assuring them end to end convenience. With our new range of selfie-centric smartphones, we aim to be a part of the top 5 smartphone brands in the affordable segment by the end of the year.”

Ajitabh Jerath, VP for Sales and Operations, South and West, Mobiistar, said, “We are certain that our offerings will be well received by users here. Apart from bringing selfie centric phones which are the demand of the hour, Mobiistar is also catering to all the other necessities like a strong distributor base and service centres for all round consumer convenience and satisfaction. We anticipate great results from this market and are very excited about the launch.”


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