Sunday, 22 July 2018

Dabur launches Ayurvedic Chyavanprash

L-R Akshay Kapoor, Group Product Manager, Dabur India Ltd
and Dr. Parmeshwar Arora 

22/7/2018

PUNE: Due to a decrease in temperature and increase in moisture levels, infections become common during the Monsoons. Diseases like Cold and Cough, Malaria, Dengue, Typhoid and Pneumonia are most prevalent in monsoon. The warm, wet and humid climate results in significant increase in germ breeding leading to various infections which may be more prevalent if the immunity is weak.

Century’s old Ayurvedic science serves as the right dose of medicine to fight the germs in monsoon. While allopathic science has a solution to treat diseases, ancient Indian herbs and compound formulations explained in Ayurveda are the answer for maintaining healthy and energetic lifestyle. Rasayanatantra, is one of the eight specialties of Ayurveda.

It concerns rejuvenative recipes, dietary regimens and special health promoting behavior. One way to include Rasayanatantra in your daily diet is to consume two spoons of Chyawanprash daily.

Dr. Parmeshwar Arora, M.D. (Ayurveda), B.H.U., Sir Ganga Ram Hospital, Delhi, said Chyawanprash is a well-known Ayurvedic formulation, used since decades for boosting immunity and provides resistance against infections. Dabur Chyawanprash, based on an age old formulation, is an Ayurvedic supplement, fortified with various herbs and minerals. Dabur Chyawanprash helps in prevention of variety of diseases through its immunomodulatory effects.

Dabur has conducted various clinical and preclinical studies which confirms Chyawanprash’s beneficial effect on immunity, seasonal influences, nasal allergies and infections etc. Chyawanprash helps balance tridoshas ‘vata, pitta, and Kapha as mentioned in ancient ayurvedic scriptures. Dabur Chyawanprash helps activate Dentric Cells, NK cells, macrophages helping fight germs.

Akshay Kapoor, Group Product Manager, Dabur India Ltd said, “With a rich heritage of Ayurveda and deep knowledge of nature, Dabur has always focused on safe, cost-efficient and effective health care for all through the study of authentic Ayurveda books/ manuscripts.

Through our products, we are striving to combat the various diseases in India at present. In India, people prefer herbal; botanical extracts as medical interventions due to their ‘nature’ properties. Dabur Chyawanprash is formulation created with ancient Indian knowledge of Ayurveda and cutting edge of science. This productis a perfect way to protect ourselves from various day to day infections.”

The key ingredient of Dabur Chyawanprash is Amla (Indian gooseberry) which is known for its immunity building properties. Other ingredients like Guduchi, Pippali, Kantakari, Kakdashingi, Bhumyaamalaki, Vasaka, Pushkarmool, Prishni parni, Shalparni etc helps common infections and allergies of respiratory system. An amalgamation of these ingredients make Chyawanprash a perfect blend of herbs to provide immunity for a better health in the monsoon season.

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