Mahindra launches 4WD Tractor range

Ravindra Shahane, Vice President - Marketing,
Farm Division, Mahindra & Mahindra Ltd 

5/6/2018

PUNE: Mahindra & Mahindra’s Farm Equipment Sector (FES), a part of the Mahindra Group, announced the launch of its 4 Wheel Drive (4WD) range of tractors under the NOVO YUVO and JIVO brands in the state of Maharashtra.

The tractors are priced attractively, starting at Rs.11.5 lakhs for NOVO 65 HP 4WD Rs. 7.7 lakhs for YUVO 45 HP 4WD ( 575 DI) and Rs. 4.21 lakhs for JIVO 24 HP 4WD ( 245 DI) variants, ex Maharashtra. The tractors will be available across the state through Mahindra’s wide network of 150 customer touch points, with immediate effect.

The 4 Wheel Drive feature will provide better traction in slippery or uneven terrain thereby improving productivity. All 4WD tractors are also equipped with advanced technologies such as DiGiSENSE and both these features are designed to bring in convenience and ease of operation, while ensuring manifold increase in productivity and efficiency, for the farming operations.

Speaking at the launch, Ravindra Shahane, Vice President - Marketing, Farm Division, Mahindra & Mahindra Ltd said, “At Mahindra, we drive Rural Prosperity by pioneering farm technology which increases productivity and in turn, improves farm income. Our advanced tractor technology has been very successful in transforming lives of farmers by enabling them with more efficient ways of farming.”

Shahane further added, “The 4WD variants are available in NOVO, YUVO and JIVO brands of tractors to provide farming solutions for variety of crops including sugarcane & horticulture.”

Launched almost 3 years ago, Novo is technologically most advanced tractor in 50-60 HP Segment Mahindra NOVO is highly versatile and can be used across more than 40 different farming applications. The advanced technology of the YUVO range helps serve the diverse needs of farmers - from land preparation to harvesting as well as post-harvesting requirements.

Launched 2 years ago, Yuvo has become the fastest growing tractor brand in India. Built on a completely independent platform with a unique and Industry first 12F+3R Full constant-mesh gearbox in the category, Mahindra YUVO is highly versatile and can be used across more than 30 different farming applications.

Developed ground up, the Mahindra JIVO is a highly versatile tractor that can be used across multiple applications including crop care, land preparation and inter culture activities. Mahindra JIVO has been designed keeping in mind the latent needs of horticulture & row crop farming segment and is an ideal choice for the farmers owing to its narrow and compact build and high power. As Mahindra’s first sub 25HP 4WD tractor, it is a high performance tractor that leads the segment with best-in-class torque and fuel efficiency.