Tuesday, June 5, 2018

Godrej launches #MyACSavesWater initiative


PUNE: With water conservation being the need of the hour, Godrej Appliances, one of the leading manufacturers of home appliances in India, launched its #MyACSavesWater initiative – aimed at sensitizing people about this critical issue.

Wondering how an Air conditioner can be a possible source of saving water? Here is the thought behind the initiative - Inside the indoor unit of an AC, there are evaporator coils that cool the warm air blown over it. This causes condensation and moisture forms on the coil, just like how water droplets form on a cold glass of water on a hot day. If run for a period of 8 hours, the air conditioner generates almost 10 Litres of water due to condensation.

Generally, this water is taken out of our homes and discarded through drain pipes. However, with approximately 5 million units of air conditioners sold in India each year, that’s potentially 50 million liters of water daily that can be saved and re-used, even without considering the existing installed base of ACs.

Taking this insight and moving a step further towards water conservation, Godrej Appliances, launched its #MyACSavesWater initiative, to educate and encourage people to re-use this distilled water generated from air conditioners. It also provided 1000 customers of its Green Balance range of Air Conditioners, with a unique 10 Litre compact and collapsible water can, to help its customers collect this water and informed them of ways in which the water can be reused like for watering plants, cleaning purposes etc.

Commenting on the initiative, Kamal Nandi, Business Head and Executive Vice President, Godrej Appliances, said, “True to our promise of brighter living, at Godrej, our endeavor has always been to delight our stakeholders with innovative and relevant technology while also being true to our commitment towards environment. Water conservation is a pressing concern in India which needs to be addressed at the earliest. In line with our ‘Soch ke Banaya Hai’ philosophy, the thought behind the #MyACSavesWater initiative is to sensitize people of the depleting water resources and encourage them to conserve water.”


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