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| Mercedes-Benz India MD and CEO Roland Folger |
27/5/2018
PUNE: German
luxury car maker Mercedes-Benz today reached cumulative production of one lakh
cars in India with the rolling out of an E-Class sedan from its Chakan plant
near Pune.
The company, which began its journey in India 24 years ago,
said the next production milestone will be achieved sooner considering the
growth that the Indian automotive market has witnessed over the past few years.
The company said in a statement that the roll out of the 1,00,000th
Mercedes-Benz vehicle in India is a strong testimony of the customer trust and
brand equity that it enjoys in this dynamic country. Mercedes-Benz India
Managing Director and CEO Roland Folger said the achievement also reiterates
the company's "commitment and we strongly believe in the India story and
its potential. We will further deepen our strong connect with the Indian
customers and keep continuing to fascinate them with our products and customer
service.”
Folger further said that a "spiralling aspiration among
young successful Indians, our extensive and expanding local portfolio, we are
positive that the next production milestone will be attained even
earlier." In 2014, the company had rolled out 50,000th Mercedes-Benz car
from the assembly lines in Chakan. Mercedes-Benz was the first luxury
automotive brand to enter the Indian market in 1994.
The W124 E-Class was the first luxury car in India's modern era which rolled out of the assembly plant of Mercedes-Benz India in Pimpri, Pune. The company has now moved the facility to Chakan near Pune with an investment of over Rs 1,000 crore. Spread over 100 acres, the plant is a part of Mercedes-Benz' global production network.
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