Tuesday, February 13, 2018

BYJU adds 9 lakh students in state within a year

Mrinal Mohit, Chief Operating Officer at BYJU

PUNE: BYJU’S, India’s largest education company and creator of the biggest personalized K-12 app in the country announced the launch of its ‘Student Connect Centre’ in Pune.

Located in Amar Avinash Corporate Plaza, 11, Bund Garden Road, this is the first BYJU’S ‘Student Connect Centre’ in Pune and will help students and parents understand the effectiveness of the BYJU’S learning program and experience the personalized feature of the app. A team of BYJU’S experts will be available to demonstrate the app at any student’s home on their request. Students and parents can call on 09243500457 to schedule a session with a BYJU’S Expert. Six more offices will be are in the pipeline to be launched  

This centre will offer BYJU’S significant support to go deep and expand network in this region. With the launch of this dedicated set up in Pune, BYJU’S aims to connect with students in the region and help them learn better through engaging and personalized learning experiences.

With over 14 lakhs students, Maharashtra is one of the fastest growing regions in India. The top performing cities like Mumbai, Pune, Nagpur, Nashik, Aurangabad and Solapur. Interestingly, small cities and towns like Yavatmal, Ratnagiri and Hingoli are showing higher adoption in the recent months too.

Commenting about BYJU’S growth in Maharashtra, Mrinal Mohit, Chief Operating Officer at BYJU’S, said, “We are excited to announce the launch of our first ‘Student Connect Centre’ in Pune. With over 1.25 lakh students from Pune alone, the launch of this centre will offer students in the surrounding areas a direct access to our experts to get an in-depth understanding on the personalization feature of the app. We are planning to open 6 more centres in Pune in the coming months. With 53 minutes as the engagement rate, our student base in the state has grown exponentially over the last one year. In fact, it is very encouraging to see such high adoption from the big as well as small cities.”

Mrinal furthered added, “The aspiration levels and motivation to learn is extremely high here and we are continuously working towards creating programs that will cater to the exact requirement of the students in this region. In fact, we are working on creating our app in regional languages too. This will enable us to reach out to a wider set of students.”

Currently, 74% of the students on the app are from small towns and cities across India. BYJU’S expects this number to double in the next on year. Given the high aspiration levels of students and issues like access to quality content and good teachers, more students are likely to adopt teach-enabled learning programs.

Creator of India’s largest personalized K-12 app – BYJU’S is pioneering the ‘Better Learning’ space by enabling students to become self-paced learners. BYJU’S offers learning products across grades (4th -12th classes) along with test prep courses for competitive exams. The app offers courses in math and science for students between 4th – 12th classes.

The recently launched ‘Parent Connect’ app allows parents to stay up-to-date with their child’s progress ,appreciate them and play a supportive role and be an integral part of their learning journey.