27/1/2018
PUNE: At a time
when most Indian technology services companies are rapidly expanding their
digital portfolio to offer next generation technologies to global clients,
midsize IT services company Zensar Technologies is gearing up for another
level, expecting its investments in platforms and solutions to play a major
role.
The company, which drives close to 39 per cent of its revenues
from digital offerings, aims to pivot its business model, wherein it intends to
take the platforms built in-house to global customers and also corner steady
source of recurring business.“We have done very well in the digital side of our
business, both organic and inorganic, and our objective clearly is to grow it
faster. That’s where we are investing in, and we are taking the digital
platforms to every single customer of ours,” said Sandeep Kishore, CEO & MD
of Zensar Technologies.
“So, by design, we are pivoting the company to where we think
we can create more value for our customers and what is relevant to them.”The
Pune-headquartered company boasts of building close to 30 different platforms,
which have helped it raking in close to $2 million in revenues during the last
six months. All these platforms were built by in-house team, the size of which
at peak accounted for around 5 per cent of its overall workforce and still
continues to remain large.
“We are still in early stages, but it helps to position us
differently in the company,” said Kishore.In the quarter ended 31 December, the
contribution of digital services to Q3FY18’s revenues of $122.6 million was
38.8 per cent, a sequential growth of 9 per cent. The company said more than
half of its recent wins were digital led. Kishore said the company’s digital
transformation journey started around two years ago with an intent to
completely digitise its internal processes to position itself as a “living
digital” company.
One of the key results of that was Zen ROD or Zensar “Return
on Digital” platforms, which the company launched in July last year. The almost
ready-to-be installed platforms are 80 per cent built, while the rest can be
configured depending on requirements of individual clients.
“Traditionally, we were a services company. So the future, we
think, will belong to those who offer both platforms as well as services. It
will not be about pure-play services anymore,” said Kishore.
Spending on digital technologies is expected to sustain and drive
the growth for the IT services industry, which is going through a rapid
transformation with the arrival of newer technologies and change in clients’
priorities. According to various estimates, the worldwide spending on digital
transformation technologies, including hardware, software and services, is
expected to top $1.3 trillion in 2018, an increase of 16.8 per cent over the
previous year.
According to Zensar, all the three focus segments for the
company - financial services, retail and manufacturing - are now at the
forefront of driving the global spending on digital technologies.
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