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(Right) Sudhanshu Pokhriyal- President – Suiting
Business, Raymond Limited
Rohit Khanna- Head -Corporate
Communications
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7/12/2017
PUNE: Raymond -
the leading manufacturer, marketer and retailer of suiting fabrics and ready to
wear apparel, launched a pioneering initiative of offering Online Custom
Tailoring services in Pune.
Consumers can now enjoy the perfect fit along with personalization
and impeccable craftsmanship in the comfort of their homes by booking an online
appointment on www.raymondcustomtailoring..com
In today’s fast paced world, picking up a garment off the shelf
does not guarantee a perfect fit and may not necessarily be a reflection of individual
style. However, the advent of Raymond Custom Tailoring will enable men to
create their own distinctive style of shirts, as well as trousers by booking an
online appointment at their convenient time and place.
The process begins with a stylist visiting the customer’s home with
an array of fabric options. After taking measurements to ensure the
perfect tailored fit, customers can also choose to customise collars and
cuffs and add minute details or monogram their initials.
Speaking about Custom Tailoring as a concept, Sudhanshu
Pokhriyal, President – Suiting Business said, “With the evolution of
the menswear market and the discerning Indian man gaining cognizance of
international fashion trends, it was time to introduce a service that reflects
his originality. Raymond’s Custom Tailoring is a unique consumer proposition at
an affordable price point using technology as an enabler.
He added that in today’s time starved world, Raymond Custom
Tailoring offers the convenience of creating impeccably tailored, stylised
garments that resonates your style. The service has received an overwhelming
response in Mumbai and hence is being launched in Pune.”
Raymond Custom Tailoring offers a seamless shopping experience and
also enables consumers to trace the garment across the entire production
process. Once ready, the tailored garments are then delivered within 7
days to the customer’s home in an attractive box. While what was earlier a
domain of luxury, has been made affordable Raymond Online Custom Tailoring
Service that starts at an affordable price point of Rs 749/- for a Shirt and Rs
899/- for Trousers.
Customers who have pre purchased fabrics can also avail online
Custom Tailoring services. An introductory offer of first free trial and a
weekday offer of 50% off on tailoring charges are valid in Mumbai & Pune
till 1st January 2018.
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