Thursday, December 7, 2017

Raymond to send stylist to customers’ home

(Right) Sudhanshu Pokhriyal- President – Suiting Business, Raymond Limited 
Rohit Khanna- Head -Corporate Communications

PUNE: Raymond - the leading manufacturer, marketer and retailer of suiting fabrics and ready to wear apparel, launched a pioneering initiative of offering Online Custom Tailoring services in Pune. 

Consumers can now enjoy the perfect fit along with personalization and impeccable craftsmanship in the comfort of their homes by booking an online appointment on

In today’s fast paced world, picking up a garment off the shelf does not guarantee a perfect fit and may not necessarily be a reflection of individual style. However, the advent of Raymond Custom Tailoring will enable men to create their own distinctive style of shirts, as well as trousers by booking an online appointment at their convenient time and place.

The process begins with a stylist visiting the customer’s home with an array of fabric options. After taking measurements to ensure the perfect tailored fit, customers can also choose to customise collars and cuffs and add minute details or monogram their initials.

Speaking about Custom Tailoring as a concept, Sudhanshu Pokhriyal, President – Suiting Business said, “With the evolution of the menswear market and the discerning Indian man gaining cognizance of international fashion trends, it was time to introduce a service that reflects his originality. Raymond’s Custom Tailoring is a unique consumer proposition at an affordable price point using technology as an enabler.

He added that in today’s time starved world, Raymond Custom Tailoring offers the convenience of creating impeccably tailored, stylised garments that resonates your style. The service has received an overwhelming response in Mumbai and hence is being launched in Pune.”

Raymond Custom Tailoring offers a seamless shopping experience and also enables consumers to trace the garment across the entire production process. Once ready, the tailored garments are then delivered within 7 days to the customer’s home in an attractive box. While what was earlier a domain of luxury, has been made affordable Raymond Online Custom Tailoring Service that starts at an affordable price point of Rs 749/- for a Shirt and Rs 899/- for Trousers.

Customers who have pre purchased fabrics can also avail online Custom Tailoring services. An introductory offer of first free trial and a weekday offer of 50% off on tailoring charges are valid in Mumbai & Pune till 1st January 2018. 


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