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| Seema Mangal, Director, RezurvRide |
1/11/2017
PUNE: RezurvRide,
a new cab aggregator service which safeguards the interests of customers while incentivising
drivers, launched in the city today. The innovative app offers a vastly better alternative
to existing players in the cab aggregator market by simplifying the process of
booking rides and offering over 90 per cent of ride revenue to drivers.
Elaborating the service, Seema Mangal, Director, RezurvRide said,
“The need for cab aggregators is growing exponentially in India, given the low
car penetration and poor public infrastructure. Research indicates that the
cab/taxi demand is scheduled to grow at a CAGR of 15 per cent till 2020. A
recent Soft Bank study says the app based taxi sector will be worth Rs 45000
crore by 2020.”
Further adding Mangal said, “Based on this research and
inspired by the market need for a fully functional cab aggregator that can
effectively address the needs of both customers and drivers, we have decided to
enter the market with a completely transparent product named RezurvRide that
will take the Indian taxi market to the next level.”
Explaining her plan for business expansion, Mangal said, “RezurvRide
has already conducted the soft launch and intends to target 8000 cab drivers in
Pune by the end of 2018. 800 drivers have already registered for the RezurvRide
service. RezurvRide aims to launch in 15 cities by the end of 2018, with 75,000
drivers on its roster. The long term vision is to launch in 51 cities with
141,000 drivers by 2022.” She further added that as part of its promotional
strategy, RezurvRide will sponsor the Ajay – Atul concert in Pune on 4 November
2017.
Some of the cutting edge features offered by the service are as follows :
* Reservation of ride as per
convenience with advance Cab Booking feature both for local and outstation
* Option to mark “Favourite
Drivers” based on are
* Option to ride with favourite drivers are
* Selection of drivers based on
their rating which takes into account cleanliness,etiquette and
timeliness of the driversare
* Option for tracking the ride by
third parties through GPS for additional securityare
* Outstation rides charged on
distance
covered and not fixed slabsare
* QR code enabled to start and
stop rides, thus restricting misuse by driversare
* No surge pricingare
* A Driver’s First approach,
which entails incentivising drivers through higher revenue share, unlike
other aggregator services.
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