6/09/2017
PUNE: Bangalore-based Exotel,
the cloud telephony platform company, recently set-up its operations in
Pune. Its founder Shivakumar Ganesan speaks on the motive behind the move
and also what start-ups can do to improve their communication.
Shivakumar Ganesan elaborates company’s expansion plans and
said - Pune is a promising city with many new age companies and start-ups
emerging from the city and established start-ups extending their services. It
is a place where a lot of technology enabled companies and start-ups are
operating and we received a lot of demand from the city. Exotel aims to be the
forerunners when it comes to Pune and take lead. We have had customers from
Pune for a long time now. Some of star customers including Agrostar work out of
Pune. The only difference with our expansion to Pune officially is that our
customers can now use local Exophone numbers (virtual numbers). We also offer
similar set up in Andhra Pradesh, Karnataka, Gujarat, Delhi, Mumbai, and Tamil
Nadu. Our physical office is based out of Bangalore.
Asking what is lacking in the communication space among start-ups in the city,
Ganesan said - In the current scenario, customer communication is largely
fragmented despite the advances in communications technology. There is no
single platform that gives businesses insights into how their communication is
working and what needs improvement. Unified communication (the process of
integrating all communication into a single platform) will help start-ups
greatly by improving their efficiency and productivity, and bringing
operational clarity. This factor is something that is largely missing with
startups in India. Implementing a unified communications solution can change
all this and add great value to any organization.
Explaining Exotel’s solution on this, he said - Exotel is a
cloud telephony platform. We offer APIs that help companies manage their
customer communication over calls & SMS. In addition to automations and
integrations with your existing systems like your CRM, Helpdesk you can have
professional IVR greetings, route calls according call logic that you can
dictate, receive notifications for missed calls, which ultimately makes it the
most efficient way to manage your business calls.
He further added that as a B2B tech platform, Exotel has been
a behind the scenes ecosystem enabler, with a clientele of over 1,000
businesses in India including brands like: Uber, Flipkart, Ola, Quikr, and
Practo, among others. Cloud telephony is emerging as a major enabler of new
business trends for both established businesses and start-ups. It can be
regarded as a sort of magic solution that intersects service and scale.
Talking about the expansion plans, Ganesan said, “We are a
profitable company in spite of having raised a seed round a few years ago. So,
fund raising is not a priority right now. Our business target is to work with
growing sectors in which communication plays an important role such third party
logistics, ecommerce, cab aggregators, BFSI sectors etc. We are also going
really strong in enabling communications for more and more businesses in South
East Asia markets.”
Asking how many client's communication has Exotel powered since inception, he said, Exotel facilitates 4 million calls a day now, which is 3 times the number of calls the company did in the first year. We have touched the lives of 85 million people in India. If you have ever order food online, bought something off an ecommerce website, hailed a cab, it is safe to say that you have used Exotel.
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