PUNE: Bikes and
scooters will soon boast of an inbuilt global positioning system (GPS)
navigation, a feature restricted to only top-end car models.
Pune-based Tork Motorcycles is looking to provide GPS
navigation in it’s yet to be launched electric bikes, while TVS Motor has
similar plans for some or all of its models in the motorcycle and scooter
segment, industry sources told pune-news.com.
"TVS is working on offering the GPS navigation feature in
its two-wheeler products (bikes and or scooters). It is unclear when will they
introduce these products. It could happen anytime within this fiscal or
next," a source said, adding that navigation will be through a combination
of voice and arrow directions.
When contacted, TVS Motor executives declined to comment.
Tork Motorcycles, which is seeking pre-booking interest for
its electric bikes, will have the GPS navigation feature when launched in the
market, said its founder and CEO Kapil Shelke.
On how will this feature work, Shelke said, "What happens
is that the primary function (for a display unit in a two-wheeler) is speed
versus all the other information. So when you need navigation, speed will shift
(on the display) making way for navigation."
"It will be a multi-utility display with changing screens
to show different sets of information. We are currently experimenting with
Google (Maps) application programme interface (API) for this feature. The idea
is to make it as seamless as possible with what is being currently used by the
masses for navigation purposes," he said.
A homegrown brand, MapmyIndia, has been offering navigational
service in India since 2004 with the claim that maps used in almost every car
(Indian or international) that the navigational feature (in India) belongs to
it, though the software for it may or may not be theirs.
On advantages of using Google Maps over MapmyIndia, Shelke
said, "We will be releasing a lot of updates especially about our charging
network that will come across markets we'll be operating in. Google currently
seems to be the best available option to give these updates and we can do a lot
of other things with them," said Shelke, adding that his tech team is
already working on a couple of transactions with Google.
In terms of cost addition to the vehicles due to navigation
feature, there will be a hardware cost with communication feature, 3G/ 4G SIM
card slot etc. "In the case of Tork Motorcycles, this will be done via a
TFT or LCD screen akin to a mobile handset. You will have a tablet-like display
on the bike. And if one compares the cost versus benefits, I think the benefits
are more in terms of usability, user interaction with the motorcycle and a host
of other information that can be displayed on the motorcycle," said
Shelke.
'There are various ways of building the cost into the system
and we are still trying to figure out the best possible option," he said,
adding that a lot of tests, related validations, internal tooling are being
done currently to be able to improve the motorcycle for the launch, which has
already got delayed by a year or so.
In four-wheeler segment, industry sources said, the country's
top car maker Maruti Suzuki is planning to offer GPS navigation as a standard
feature across all or most of its cars (currently only the top end models have
this feature) starting next year.
"They (Maruti Suzuki) want to go big with this feature as
another unique selling point for their cars in India," said the source.
It is unclear though if Maruti Suzuki will go with Google Maps
or MapmyIndia for this mass roll-out of GPS navigation across its car models in
India. While Google and MapmyIndia could not be reached for a comment, in an
email response to DNA Money, a Maruti Suzuki spokesperson said, "As a
policy, we don't give guidance on future technologies. We will be happy to
share details when we are ready."
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