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Nitin Seth, President, LCV, Ashok Leyland
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30/09/2017
PUNE: Ashok
Leyland, flagship of the Hinduja Group, and one of the largest commercial
vehicle manufacturers in India, launched the DOST+ - the new Light Commercial
Vehicle (LCV) in Pune.
Ashok Leyland had entered the Light Commercial Vehicle space
with the launch of the commercially successful DOST. With the launch of the DOST+,
Ashok Leyland has further strengthened the DOST brand. DOST+ will address the
needs of the upper end of Small Commercial Vehicle (SCV) segment in the 2T to
3.5T Gross Vehicle Weight (GVW) segment and has a payload capacity of 1.475T.
The DOST+ price would start at Rs. 5.48 lakhs. Prices are ex-showroom,
Pune. The DOST+ and DOST would co-exist, helping Ashok Leyland address a bigger
pie in the LCV segment, which is poised to grow with the economy booming, focus
on hub & spoke transportation model, GST implementation and growth in
organised retail, ecommerce and related industries.
Speaking on the launch, Vinod K. Dasari, MD, Ashok Leyland
Ltd. said, “With the latest addition of DOST+ in our product family, the
LCV business is poised to be an important game changer for us.We have consistently
delivered on our promise of ‘Aap ki Jeet. Hamari Jeet’.”
Speaking at the launch, Nitin Seth, President - Light
Commercial Vehicles, Ashok Leyland, said, “With more than 1.7 lakh DOSTs
already serving in the markets today, this brand is already a runaway success
for Ashok Leyland. With DOST+ joining the family, we are extending the trust
and reliability of this brand to the upper segment of LCVs. The DOST+ with its
superior mileage, excellent pickup, 18% higher payload, 7% more loading space
and bigger, 15 inch tyres add more value to every trip made, ensuring higher
earnings. We have doubled the warranty on the DOST+.”
The DOST+ would be available in three versions with the top-end version featuring air-conditioning, power steering, dual-colour beige-gray trim and ergonomic seats. The customer will have a palette of three colours to choose from - White, Irish Cream and Grey-Beige. Further helping deliver superior driver comfort is its cable-operated gear shifter.
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