Saturday, 30 September 2017

Ashok Leyland launches DOST+; eyes LCV market

Nitin Seth, President, LCV, Ashok Leyland
30/09/2017

PUNE: Ashok Leyland, flagship of the Hinduja Group, and one of the largest commercial vehicle manufacturers in India, launched the DOST+ - the new Light Commercial Vehicle (LCV) in Pune.

Ashok Leyland had entered the Light Commercial Vehicle space with the launch of the commercially successful DOST. With the launch of the DOST+, Ashok Leyland has further strengthened the DOST brand. DOST+ will address the needs of the upper end of Small Commercial Vehicle (SCV) segment in the 2T to 3.5T Gross Vehicle Weight (GVW) segment and has a payload capacity of 1.475T.

The DOST+ price would start at Rs. 5.48 lakhs. Prices are ex-showroom, Pune. The DOST+ and DOST would co-exist, helping Ashok Leyland address a bigger pie in the LCV segment, which is poised to grow with the economy booming, focus on hub & spoke transportation model, GST implementation and growth in organised retail, ecommerce and related industries.

Speaking on the launch, Vinod K. Dasari, MD, Ashok Leyland Ltd. said, “With the latest addition of DOST+ in our product family, the LCV business is poised to be an important game changer for us.We have consistently delivered on our promise of ‘Aap ki Jeet. Hamari Jeet’.”

Speaking at the launch, Nitin Seth, President - Light Commercial Vehicles, Ashok Leyland, said, “With more than 1.7 lakh DOSTs already serving in the markets today, this brand is already a runaway success for Ashok Leyland. With DOST+ joining the family, we are extending the trust and reliability of this brand to the upper segment of LCVs. The DOST+ with its superior mileage, excellent pickup, 18% higher payload, 7% more loading space and bigger, 15 inch tyres add more value to every trip made, ensuring higher earnings. We have doubled the warranty on the DOST+.”

The DOST+ would be available in three versions with the top-end version featuring air-conditioning, power steering, dual-colour beige-gray trim and ergonomic seats. The customer will have a palette of three colours to choose from - White, Irish Cream and Grey-Beige. Further helping deliver superior driver comfort is its cable-operated gear shifter.

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