Samsung launches FlexWash laundry system

Alok Pathak, VP, Consumer Electronics, Samsung 

8/08/2017

PUNE: Samsung India today introduced its revolutionary FlexWash, a washer-dryer combination that effectively integrates two washers and a dryer into one high performance appliance. The latest offering is a perfect blend of state of art technology, utility and aesthetics.

Equipped with a range of core Samsung laundry technologies and features that includes the popular Add Door, FlexWash is designed to offer users freedom and flexibility to customize their laundry routines, while providing a higher level of care for clothes to make them last longer.

An all-in-one solution for busy people striving to wash clothes in minimal time, the washing machine is available in 23 kg capacity to handle an optimal load. The multi-purpose solution uses three core Samsung laundry technologies -EcoBubble, Bubble Soak, and Vibration Reduction Technology (VRT Plus). EcoBubble uses air and water to dissolve detergent, creating a powerful bubble action for cleaning that is much faster and more effective.

The units are IoT-enabled and integrated with Smart Control, allowing users to operate and monitor the machine anytime, anywhere via their smart phones, letting them start and stop every cycle from the palm of their hand.

“With the launch of FlexWash, we aim at making laundry even more flexible and convenient. Every feature in our latest innovation was designed with the consumer in mind,” said Alok Pathak, Vice President, Consumer Electronics, Samsung India. “We have witnessed a paradigm shift in the consumer behavior and innovative technologies like active Dual Wash and AddWash have received great response from users enabling us to consolidate our leadership in the segment,” he added. FlexWash will be available from August 15, 2017 at Rs. 1,45,000 in Samsung Brand Shops and all major retailers.