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Alok Pathak, VP, Consumer Electronics, Samsung
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8/08/2017
PUNE: Samsung India today introduced its
revolutionary FlexWash, a washer-dryer combination that effectively integrates
two washers and a dryer into one high performance appliance. The latest
offering is a perfect blend of state of art technology, utility and aesthetics.
Equipped with a range of core Samsung laundry
technologies and features that includes the popular Add Door, FlexWash is
designed to offer users freedom and flexibility to customize their laundry
routines, while providing a higher level of care for clothes to make them last
longer.
An all-in-one solution for busy people striving to
wash clothes in minimal time, the washing machine is available in 23 kg
capacity to handle an optimal load. The multi-purpose solution uses three
core Samsung laundry technologies -EcoBubble, Bubble Soak, and Vibration
Reduction Technology (VRT Plus). EcoBubble uses air and water to dissolve
detergent, creating a powerful bubble action for cleaning that is much faster
and more effective.
The units are IoT-enabled and integrated with
Smart Control, allowing users to operate and monitor the machine anytime,
anywhere via their smart phones, letting them start and stop every cycle from
the palm of their hand.
“With the launch of FlexWash, we aim at making laundry even more flexible and convenient. Every feature in our latest innovation was designed with the consumer in mind,” said Alok Pathak, Vice President, Consumer Electronics, Samsung India. “We have witnessed a paradigm shift in the consumer behavior and innovative technologies like active Dual Wash and AddWash have received great response from users enabling us to consolidate our leadership in the segment,” he added. FlexWash will be available from August 15, 2017 at Rs. 1,45,000 in Samsung Brand Shops and all major retailers.
“With the launch of FlexWash, we aim at making laundry even more flexible and convenient. Every feature in our latest innovation was designed with the consumer in mind,” said Alok Pathak, Vice President, Consumer Electronics, Samsung India. “We have witnessed a paradigm shift in the consumer behavior and innovative technologies like active Dual Wash and AddWash have received great response from users enabling us to consolidate our leadership in the segment,” he added. FlexWash will be available from August 15, 2017 at Rs. 1,45,000 in Samsung Brand Shops and all major retailers.
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