Friday, July 21, 2017

Honda launches 110cc CLIQ


PUNE: Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) launched CLIQ, it’s all new 110cc scooter specially developed to give maximum utility with an additional value of comfort and convenience.

The new CLIQ marks Honda 2-Wheelers India’s next big step to take scooterization in Maharashtra, which is India’s biggest scooter market, beyond the urban demand centers.

Elaborating on Honda 2Wheelers India, the market leader in Maharashtra (India’s biggest scooter market) is now taking scooterization beyond the metros Yadvinder Singh Guleria, Senior Vice President - Sales and Marketing, Honda Motorcycle and Scooter India Pvt. Ltd. said, “In Maharashtra, over 40% contribution to two-wheeler sales comes from scooters. As an early adopter of scooterization, there is an increased demand. Varied customer needs emerging in the state and scooter segment is now ripe for sub segmentation. Honda continues to lead the scooterization of the nation and our new launch CLIQ is Honda’s next step to take scooterization deeper into the hinterlands.

CLIQ is developed for the up-country customers with a progressive mindset, and is a true disruptor in 100-110cc segment. CLIQ challenges the traditional preferences with its perfect blend of Practicality, Versatility and Value for money. Honda with its unparalleled economies of scale in scooters has broken the price gap between automatic transmission and mass motorcycles. We are confident that CLIQ will be the next revolution in daily commute,” he said.


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