Friday, July 21, 2017

Himalaya BabyCare launches Total Care baby pants


PUNE: The Himalaya Drug Company, a leading homegrown wellness brand, launched a new product under their BabyCare range - Himalaya Total Care baby pants. It contains Aloe Vera and Yashada Bhasma that offers a protective anti-rash shield to reduce the activity of harmful enzymes and prevent diaper rash.

Himalaya Total Care baby pants is a one-step diaper solution, specially designed for comfort, protection and total care of baby’s skin. Speaking at the launch, N.V Chakravarthi, General Manager Himalaya BabyCare said “The Indian diaper market is growing at a rate of 20% CAGR over the past few years. Pant style diapers are becoming popular as a large segment of Indian parents are looking for convenient diaper solutions. While we already have launched regular diapers, Total Care baby pants offer different comfort options that cater to the necessities of baby.

Baby pants are also infused with power of herbs and come with anti-rash shield to prevent diaper rash, wetness indicator to show when the diaper is wet, and leak-proof silky soft inner layer. We have introduced pack size of 2 diapers which will be handy for parents on the go. Initially, we will be targeting all the key metros,” added Chakravarthi.


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