Wednesday, June 21, 2017

Royal Enfield join hands with bike custom builders

Omkar Shendge

PUNE: Royal Enfield has announced a collaboration with four custom-building companies with an aim to boost the motorcycle customization industry in the country. The collaborated customizers include TNT Motorcycles, Inline Three, Bull City Customs and Bombay Custom Works.

Under this association, the said customizers have developed custom motorcycles based on the Classic 350 and Continental GT. Each custom-builder has added its own characteristic design elements with their respective bikes.

Additionally, Royal Enfield has introduced a gear and merchandise collection that has dedicatedly been designed in-line with this collaboration. This collection includes helmets, gloves, belts, badges and riding boots. All these merchandise options will be available at existing Royal Enfield dealerships, exclusive gear stores, online gear store (OGS) shop-in-shop (SIS) and e-commerce portals Flipkart and Myntra.

(Note: The bikes made by these custom builders will not be on sale.) Courtesy - 


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