14/06/2017
PUNE: Amway
India, the country’s leading direct selling FMCG Company, has rejuvenated its
deodorant portfolio by introducing 2 new variants of fragrances. The company
has launched one new fragrance under the brand Dynamite, targeted at men, and
one new fragrance under the brand Attitude, targeted at women.
Priced at Rs 270 per 250ml both the new Deodorants, have been
dermatologically tested and offer a refreshing fragrance. Amway India had
earlier expanded its Deodorant portfolio by launching 5 fragrances–3 fragrances
under Dynamite, targeted at men and 2 fragrances under the brand Attitude
targeted at
women.
Speaking on the occasion, Sandeep Prakash, Sr. Vice President
- West and South, Amway India said, the Burgeoning Deodorant market is evolving
fast with new innovative products. Keeping this in mind, we had rejuvenated our
deodorant portfolio with 5 new fragrances in 2016 to create excitement amongst
youth who lead and enjoy a fast and hectic lifestyle. These new fragrances have
been well accepted by the consumers. We are adding 2 more fragrances now and we
aim to refresh the range at frequent intervals,” added Sandeep Prakash.
The new Dynamite fragrance for men is christened ‘Air’ while
the Attitude fragrance is named ‘Spell’. The differentiated, youthful and bold
packaging, amplified by vibrant mix of colors, design and graphics, reflects
the ethos of each of the fragrances. Attitude Spell will cast a spell on others
with its fruity & floral notes while the new Dynamite Air draws men with
its refreshing citric fragrance notes.
The company is launching a series of activities including
training and experiential initiatives to promote the new range of deodorants
amongst the distributors and consumers across the country across all Amway
outlets as well as social media. This training is a crucial element for Amway
as it helps the distributors educate, guide and recommend products to the end
consumer.
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